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Two emotions are at the root of all human actions. To put it a different way, there exist only two feelings that motivate every action that people think. Those feelings are fear and desire. Humans either do something because they DESIRE something – money, a relationship, a sense of being fulfilled, respect, peace, power, etc. Or people might do something because they FEAR losing something precious or valuable that they have right now – money, a relationship, fulfillment, respect, peace, power, etc. It sounds too simple, but if you think about it, pretty much every action does actually revolve around those two fundamental feelings.
So… if you want your Tweets to receive attention, it makes sense to hold those powerful human drive factors in mind. That’s the “secret” to constructing attention-getting tweets. The following are three examples of Tweet Formulas that trigger these emotions in people:
1. The “Other Guy Knows a Secret That You Have to Know” Formula: This method is particularly effective when this “other guy” is a well-known person. It’s very enticing to many people to learn how to do, be, or have what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.
Tweet Formula: How (celebrity name) (does something) and you can, too.
Sample Tweet: How Jennifer Aniston loses excess fat while eating whatever she wants… and how you can, too.
Sample Tweet: How George Clooney makes money while playing golf… and how you can, too.
2. The “Your Problems are Caused by Someone or Something Else Unknown to You” Formula: Everyone fears the thought of a person or something unbeknownst to us creating problems for us.
Tweet Formula: Is/Are _________ causing you to become sick?
Sample Tweet: Is your house making you ill?
Sample Tweet: Are your eating habits causing you to become fat?
3. The “What You Have to Find Out Right Away” Formula. People don’t like being put off guard or being embarrassed.
Tweet Formula: ______ questions to ask your ______ before it’s too late.
Sample Tweet: 6 questions to ask your accountant… before it is too late.
Sample Tweet: 7 things to ask your teenager… before it is too late.
So, you get the jist. Understand psychology when you are tweeting. Appeal to common basic human motivators, namely fear and desire, and you will get a lot more attention and authority to your Tweets – and accomplish whatever you desire to accomplish with Twitter.
For more information concerning Social Media Marketing Strategy , visit the 7 Peaks Publishing website.
Posted under Miscellaneous Content
This post was written by Noel D'Costa on June 8, 2010




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